SINGAPORE, Aug. 31, 2026 /PRNewswire/ -- Active travel or 'sportcations' are becoming the next big travel trend, with Trip.com Group seeing a strong double-digit increase in booking GMV. From cycling through mountain passes to joining diving camps and wellness retreats, active travel is becoming a defining part of how people experience the world.

A growing passion for active travel

This shift is gathering pace across the full travel journey, with searches for active sports experiences growing by over 30% year on year, with markets witnessing substantial increases: 80% in Singapore, 65% in Malaysia, and 50% in the United Kingdom, while France, Italy, Germany, and Spain all recorded triple-digit growth.

Total travel booking GMV has increased by almost 40%, with markets such as South Korea (+150%), Singapore (+104%), and Thailand (+200%) seeing bookings more than double over the past year. The same is seen for European travellers. The United Kingdom saw bookings grow by over 100%, and Germany by over 600%, highlighting that travellers are increasingly planning holidays around experiences that get them moving.

From adrenaline to adventure, travellers are following their passions

Active travel is taking many forms, reflecting the wide range of interests shaping today's holidays. Globally, diving ranks as the most-booked sporting experience, followed by activities such as ziplining, paragliding, skydiving and cycling.

Across individual markets, preferences vary, giving destinations their own unique sporting identities. Adventure activities prove especially popular across Asia. Diving leads bookings in South Korea, Malaysia, Germany, Spain, Italy and France. At the same time, skydiving ranks first in Hong Kong, Taiwan and Thailand, while Japanese travellers show the strongest preference for cycling.

Destinations are driving signature experiences

As travellers increasingly build holidays around the activities they love, certain places are emerging as go-to destinations for particular passions. The data shows that five destinations in particular stand out across multiple types of active travel, with Thailand, China, Australia, New Zealand and Malaysia appearing among the leading destinations across cycling, climbing, swimming, water sports and adventure experiences.

Thailand leads the way, appearing across all five categories and ranking as the leading destination for diving, while also featuring among the top destinations for cycling, water sports and adventure activities. This breadth of experiences makes it a particularly strong destination for travellers looking to combine different activities within one trip.

Australia stands out as another versatile destination, attracting travellers for cycling, rock climbing, surfing and kayaking, as well as adventure activities such as paragliding and skydiving. Its presence across multiple categories reflects the growing appeal of destinations where travellers can combine diverse active experiences within the same holiday.

From travelling together to inspiring others

While the passion for active experiences is shared globally, the way people travel differs across regions. In Europe, the average travel party is 1-2 people, suggesting many travellers are embarking on solo adventures or trips with a partner. Across the Asia-Pacific region, the average group size increases to 2-3, highlighting the popularity of travelling with friends and family to share new experiences.

These experiences are also shaping how travellers engage online. Active travel-related posts on Trip.Moments have nearly doubled globally, growing by 99% year on year as more travellers document their adventures and inspire others to follow in their footsteps. Several markets have seen particularly strong growth in community sharing, including Spain (224.9%), the United Kingdom (122.2%), Italy (118.9%), China (96.2%) and France (86.9%), reflecting the growing popularity of active travel across both Asia and Europe.

The conversations are becoming more engaging, too. While the number of posts has nearly doubled, comments have grown twelvefold compared with the previous year, demonstrating that active travel is encouraging richer conversations rather than simply more content. From destination tips to training advice and first-hand recommendations, travellers are helping one another discover their next active escape, creating a cycle where inspiration leads to bookings and every journey inspires the next.

As travellers continue looking for more meaningful ways to explore the world, active travel is evolving from a niche interest into a mainstream travel trend. Whether it is mastering a new skill, training for a personal goal or simply enjoying the outdoors, active experiences are helping people build stronger connections with destinations and with each other.

About Trip.com Group

Trip.com Group is a global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission "to pursue the perfect trip for a better world". Find out more about Trip.com Group here: group.trip.com.

Follow us on: X, Facebook, LinkedIn, and YouTube.

View original content to download multimedia:https://www.prnewswire.co.uk/news-releases/growing-sportcation-travel-trend-tripcom-group-reports-40-increase-in-active-travel-booking-gmv-302864622.html

Die Einigung zwischen den USA und dem Iran auf ein Rahmenabkommen zur Beendigung des Iran-Kriegs sorgt in der Handelsschifffahrt für vorsichtige Erleichterung. Besonders im Fokus steht die Straße von Hormus, eine der wichtigsten Seepassagen für den weltweiten Öl- und Flüssiggas-Handel. Seit Beginn des Konflikts Ende Februar ist die Meerenge weitgehend blockiert, zahlreiche Handelsschiffe sitzen im Persischen Golf fest. Nun soll die Passage nach der geplanten Unterzeichnung des Abkommens wieder geöffnet werden.

US-Präsident Donald Trump kündigte an, dass die Straße von Hormus nach dem Abschluss der Vereinbarung wieder für den Verkehr freigegeben werden solle. Die Unterzeichnung ist für Freitag in Genf vorgesehen. Für die deutsche Handelsschifffahrt wäre dies ein entscheidender Schritt zur Normalisierung. „Die Signale aus den Gesprächen zwischen den USA und dem Iran machen auch der Schifffahrt Hoffnung“, sagte Martin Kröger, Hauptgeschäftsführer des Verbands Deutscher Reeder (VDR). Zugleich mahnte er, es müsse sich erst zeigen, ob die Passage dauerhaft sicher befahrbar sein werde. Man sei „vorsichtig optimistisch“.

Die Branche hat allen Grund, auf rasche Entspannung zu hoffen. Nach Angaben des VDR sitzen aktuell noch 46 Schiffe deutscher Reedereien mit rund 1.000 Seeleuten im Persischen Golf fest. Die Blockade der Meerenge trifft nicht nur die Reedereien, sondern bremst den globalen Energiehandel. Die UN-Sonderorganisation für Seeschifffahrt (IMO) begrüßte die Einigung ausdrücklich. Seit Ausbruch des Konflikts wurden der IMO zufolge 46 Angriffe auf Handelsschiffe in der Region bestätigt, bei denen 14 Seeleute ums Leben kamen.

Trotz der diplomatischen Fortschritte sehen Branchenverbände die Lage in der Region weiter kritisch. Der internationale Schifffahrtsverband Bimco bewertet die Sicherheitslage in der Straße von Hormus auch nach Bekanntwerden des Rahmenabkommens als instabil. Eine Durchfahrt bleibe sehr riskant, heißt es aus dem Verband. Für Reeder und Charterer stellt sich damit die Frage, wie schnell und in welchem Umfang sie ihre Routen wieder über die Meerenge führen können – oder ob Ausweichrouten zumindest mittelfristig bestehen bleiben müssen.

Für den Moment überwiegt in der Schifffahrt die Hoffnung, dass die geplante Vereinbarung in Genf die Voraussetzungen für eine nachhaltige Entspannung an einem der neuralgischsten Punkte des globalen Seehandels schafft. Ob und wie schnell sich die Zahl der festliegenden Schiffe reduziert und sich die Risikoeinschätzungen der Versicherer und Verbände anpassen, dürfte entscheidend dafür sein, wann sich der Verkehr durch die Straße von Hormus wieder weitgehend normalisiert.